The reason why PPC ads are not working for you is that many people think that PPC is a quick and easy way to grow their business, but they fail to notice that it is not merely a tool. In order to make your PPC campaign successful, you need to put effort into keyword search ability and a good ad copy. Here are some things you should know about common PPC challenges. Keyword search ability is a measure of how well a keyword matches a user's intent. It's important because it helps you determine which keywords are best for your campaign, and if the search terms you have chosen are actually relevant to what people are searching for. Hire a professional PPC company for better results. You can check keyword search ability by looking at the average monthly searches for each keyword